The internet has given a solid platform to many brands. Some have been lucky enough to turn their online presence into physical ones, even opening multiple stores at a time. Let’s take a look at some of these success stories.
1. Everlane Rent the runaway
Like its online version, the physical stores follow a minimalistic style, with white walls and shelves and items with minimum distance between them to keep the place’s clean atmosphere.
Whether you want a puffer jacket or a skirt, you can buy all of it without feeling too overwhelmed by the range of products. They also allow you to return products you have purchased directly from the store. You can even earn credits by shopping on their website, which can be redeemed offline too.
This outdoor gear clothing company’s new hub is in Salt Lake City. Cotopaxi is a great brand not only for the variety in designs but also for the good sense of donating 2 percent of their revenue to organizations that fight against poverty.
Cuyana’s physical stores in NYC, San Francisco, and Los Angeles have the same intimate experience as the online store. You have the opportunity to monogram the wallet or purse you buy from the store, making for a great birthday gift.
4. The Tie Bar
Finding ties that don’t fall into the usual red, white, and black category isn’t easy. You can make an appointment beforehand, so they have the best of their colorful customized assortments prepared for you to choose from.
5. Rent the runaway
The NYC flagship of Rent The Runway has every kind of designer clothes you can think of. All you need to do is make an appointment with the store.
Well, it’s easy to see why they were able to expand easily.